Mahabaa – Transforming Online Gifting with Smart Technology Solutions

Problem

• Rigid promotions management: Mahabaa’s existing gifting platform required full app releases to update promotions and upsell offers, slowing down marketing campaigns and reducing agility.

• Lack of real-time analytics: Without live customer behavior data, the marketing team couldn’t tailor offers or measure campaign performance on the fly.

• Deployment bottlenecks: Frequent code deployments for minor UI or promotional changes led to increased QA cycles, longer release windows, and higher operational overhead.

Solution

• Dynamic Backend Configuration System
  • Built a cloud-hosted promotions engine that empowers Mahabaa’s marketing team to configure discounts, bundle offers, and upsell messages in real time—no app update required.
  • Implemented a user-friendly admin UI for managing online gifting promotions, enabling instant launch or rollback of campaigns based on performance.

• Real-Time Analytics & Marketing Automation
  • Integrated Google Tag Manager and a custom analytics dashboard to capture live data on gift selections, cart conversions, and user engagement.
  • Enabled data-driven decision making by surfacing key KPIs—click-through rates, average order value, and promotion ROI—allowing marketers to fine-tune upsell strategies instantly.

• DevOps Pipeline & Cloud Migration
  • Adopted CI/CD practices to automate build, test, and deployment workflows—reducing release times by 60% and minimizing downtime.
  • Migrated Mahabaa’s infrastructure to a scalable cloud environment, ensuring high availability during peak gifting seasons and safeguarding customer data with industry-leading security controls.

By combining a flexible backend configuration system, real-time analytics, and DevOps-driven cloud deployment, Allora Technologies enabled Mahabaa to rapidly launch targeted promotions, improve customer experiences on their online gifting platform, and maintain a competitive edge in Saudi Arabia’s retail landscape.